America Today

Clothing with American style, comfort, and freedom.

America Today is a leading clothing brand for women, men, and young people, inspired by the iconic American lifestyle.

We offer comfortable, timeless, and casual clothing such as varsity jackets, raincoats, hoodies, jeans, and sweaters—perfect for those who want to discover or enhance their own style.Our collections combine street style, college wear, and vintage vibes into accessible fashion that is always wearable. Popular among students, young professionals, and style-conscious shoppers, our clothing is designed to mix and match with your personal look.

Whether you’re looking for a basic T-shirt, a warm winter coat, or a new outfit for the season, America Today is the place to be.

Project

Research

Care & Repair

Over the past twenty years, global clothing production has more than doubled, while the lifespan of garments has been halved. This has led to growing mountains of waste and increased environmental pressure. Although concepts like design for longevity and recycling receive a lot of attention, there is often little focus on how clothes are actually […]