New Industrial Order (N.I.O.)
Join the next generation: stop the waste, preserve the fashion.
The current fashion system is built to market more clothes than we can ever wear. Our planet can no longer bear this. New Industrial Order (N.I.O.) is a laboratory where artists, engineers, designers and entrepreneurs join hands to create a new fashion system built around customer demand. Each product is paid for by pre-order before it is produced. In this way, we can balance resource use and reduce waste.
With today’s technologies, we can take fashion to a whole new and sustainable level. A fashion world centred on real people who are all unique. Using 3D knitting robots N.I.O. is designing an independent business system where clothes are ultra-personalised and produced only on demand from unique customers. Better clothes, less waste, more happiness!