Tjeerd Veenhoven

Tjeerd Veenhoven is a product designer with a love for inventing materials and production techniques. In his eyes, being a designer is much more than just aesthetics or expressing trends; for him, it is closer to activism. From his studio in North Holland, he experiments with materials and crafts from around the world, developing new products to strengthen local economies, ecological awareness and design thinking. Tjeerd Veenhoven is founder of Studio Tjeerd Veenhoven (STV). He is also part of several innovation platforms and advisory boards. Through best practice projects, workshops and consultancy, he spreads awareness about bio-based materials, sustainable transition and design methods. He co-founded HuisVeendam, an innovative company producing decorative interior laminates based on potato starch technology. And in 2016, he received the H&M Foundation Global Change Award for his efforts to make textiles from green algae. Tjeerd encourages designers to work where the challenges are greatest and take a leading role towards a sustainable and more social society.