Livera

Livera, the Netherlands’ lingerie expert, has launched a new strategy and brand story: “Shamelessly Yourself”. This strategy is designed to encourage self-love and self-acceptance among women. Livera also aims to break shame and taboos around the female body.

The new strategy and matching payoff “Shamelessly yourself” therefore stands for uninhibitedly choosing yourself. It is about a journey of self-discovery and self-acceptance that Livera supports women in. At Livera, women come first and never have to be ashamed or justify themselves. The new strategy covers different aspects of shame that women experience, such as shame about their own bodies, shame to ask for help and shame to choose for themselves.

Livera believes that in a world without shame, women can be proud of who they are, their bodies and their unique stories.