Story Lab: New Fashion Narrative

The problem of fashion is embedded in the word itself
To be – and stay – ‘in fashion’ fuels endless cycles of production and consumption. This undermines the viability of our planet and leads to human exploitation. The question is therefore: how can we shape a new cultural narrative about the value of clothes and textiles in our lives?

If we really want to become more sustainable, technical innovation alone is not enough. We need to challenge the cultural narrative that lies beneath this system.

That is why the lectorate Fashion Design & Identity (Hogeschool van Amsterdam), together with Fashion Research & Technology, CHANGENCY and the Amsterdam Fashion Institute (AMFI) are organising the Story Lab: New Fashion Narrative. This day is dedicated to exploring, exchanging and shaping new values and narratives that enable a more sustainable, equitable fashion practice.

We invite students, researchers, policy makers, entrepreneurs, designers and other partners to join us in building this new narrative – a fashion that respects people and planet.

Location: Kohnstamzaal
Programme overview (subject to change)
09.30 – 10.30 | Setting the stage
Welcome & introduction Story Lab
The problems of the current system
Transition theory and behavioural change
The psychology behind fashion addiction
3 pitches and a panel discussion with fashion pioneers

10.30 – 12.00 | Workshop part 1 – Exchanging & Mapping Values
Introduction values framework
Introduction & exercises

12.00 – 12.45 | Lunch

12.45 – 14.45 | Workshop part 2 – Desired Fashion Futures
New pitches & panel
Introduction narratives framework
Futures exploration & exercises

14.45 – 15.00 | Tea break

15.00 – 16.00 | Workshop part 3 – Pitches & Reflection
Presentations & feedback
Reflection and next steps

16.00 – 17.00 | Informal closing with drinks

This initiative ties in with COECI’s Creative Methods & Artistic Research programme line, in which design research and artistic practices are central to shaping transition.

The official invitation with registration link will follow soon.